Before I get to my official writing piece (which is available to read on Medium), let’s just say that hypothetically I were to advertise it on social media. To experiment, I have created three mock teasers via Photoshop with each being tailored to its respective platform and having explanations on my choices.
Despite posts allowing for unlimited characters on Facebook, people have short attention spans on the platform. Therefore, I thought it was a good idea to add the opening of my actual piece on it in order to draw the user’s attention. I want the first thing that the audience reads and reacts to, to be the phrase “weed makes everything better,” regardless of their position.
Twitter, much like Facebook, is a personal platform. But what makes Twitter unique is that due to its limiting nature (280 characters), posts are very prone to being lost in the void of scrolling; hence, they need to catch users’ attention via somewhat bold statements. Also, Twitter audiences tend to heavily interact with tweets that mention politics. Therefore, I wanted to make sure I was combining personality with politics for this kind of audience.
For a more career-oriented platform like LinkedIn, I definitely wanted to sound a little more professional without sounding too academic. I wanted this post to feel employer-friendly and not too rant-like, but I also wanted to get my two cents across.
To read my full article on Medium, click the link below. Enjoy the read!