![](https://lukemcmullinblogcom.files.wordpress.com/2021/12/cannabis_title.jpg?w=1024)
Before I get to my official writing piece (which is available to read on Medium), let’s just say that hypothetically I were to advertise it on social media. To experiment, I have created three mock teasers via Photoshop with each being tailored to its respective platform and having explanations on my choices.
![](https://lukemcmullinblogcom.files.wordpress.com/2021/12/facebook-mockup.jpg?w=474)
Despite posts allowing for unlimited characters on Facebook, people have short attention spans on the platform. Therefore, I thought it was a good idea to add the opening of my actual piece on it in order to draw the user’s attention. I want the first thing that the audience reads and reacts to, to be the phrase “weed makes everything better,” regardless of their position.
![](https://lukemcmullinblogcom.files.wordpress.com/2021/12/twitter-mockup.jpg?w=1024)
Twitter, much like Facebook, is a personal platform. But what makes Twitter unique is that due to its limiting nature (280 characters), posts are very prone to being lost in the void of scrolling; hence, they need to catch users’ attention via somewhat bold statements. Also, Twitter audiences tend to heavily interact with tweets that mention politics. Therefore, I wanted to make sure I was combining personality with politics for this kind of audience.
![](https://lukemcmullinblogcom.files.wordpress.com/2021/12/linkedin-mockup.jpg?w=806)
For a more career-oriented platform like LinkedIn, I definitely wanted to sound a little more professional without sounding too academic. I wanted this post to feel employer-friendly and not too rant-like, but I also wanted to get my two cents across.
To read my full article on Medium, click the link below. Enjoy the read!