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Website Content Audit & Analysis: Coral Reefs

Posted on November 6, 2022June 18, 2023 By lukemcm31 7 Comments on Website Content Audit & Analysis: Coral Reefs

Whether you are building a website from scratch or redesigning an existing one, there is a lot of planning and strategy that goes into the process. When trying to develop a (re)design strategy for your website, it is necessary to perform a website content audit and analysis, be it on your existing site or a competitor’s. However, it may be tricky to understand how exactly to create a report for it.

This week, to practice content analysis, I decided to analyze a non-profit organization of my choosing: the Coral Reef Alliance (CORAL). They are one of the leading organizations dedicated to advocating for the protection of our world’s coral reefs by keeping them healthy and allowing them to adapt to climate change. They work with local communities as well as governments in order to take action.

On the surface, the site is very aesthetically pleasing, easy to navigate, and professionally written. But, just looking at the front-end of the site does not cover the full set of important information. Therefore, using the software SEO Spider from Screaming Frog, I was able to perform a site-wide audit of CORAL, allowing me to see important data. Essentially, I was looking for five important categories of information: SEO data (i.e. titles, meta descriptions, headers), accessibility, content, writing, and site architecture (including navigation and mobile-responsiveness). I also used the Website Accessibility Evaluation tool (WAVE) to perform an accessibility audit and find out more information about missing alt tags on images.

While the following report does not cover everything, it does give solid insight on what changes and fixes could make a huge improvement for SEO, user experience (UX), and the content. Overall, I would say that while the website looks professional, there are some internal elements such as meta descriptions and alt tags that could use some work. Check out the full report here:

mcmullin_contentauditanalysisDownload
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  7. ื“ื™ืจื” ื“ื™ืกืงืจื˜ื™ืช ื‘ื‘ื™ืช ืฉืžืฉ says:
    June 8, 2023 at 3:58 am

    ืžืคื’ืฉ ืขื ืงื•ืงืกื™ื ืœื™ื•ืช ืžื‘ื˜ื™ื— ื‘ื™ืœื•ื™ ื‘ืœืชื™ ื ืฉื›ื—.
    ื—ื•ื‘ื” ื›ื™ ื‘ืืจื•ืŸ ื”ื‘ื’ื“ื™ื ืฉืœืš ื™ื”ื™ื” ืชื™ืง ืžืฆืžื“ ืžื˜ ืขื ืจืฆื•ืขื” ืืจื•ื›ื”.
    ืืœ ืชืฉื›ื— ืฉื‘ืืจื•ืŸ ื”ื‘ื’ื“ื™ื ืฉืœืš ื—ื™ื™ื‘ื™ื ืœื”ื™ื•ืช ืฉืจื•ื•ืœื™
    ื’ื•ืœืฃ ื•ื—ื•ืœืฆื•ืช ื˜ืจื™ืงื• ื‘ืฆื‘ืขื™ื ืฉื•ื ื™ื.
    ืžืชื•ืงื”, ื”ื™ื• ืฉื ื‘ื ื•ืช ื™ืฉืจืืœื™ื•ืช ืžื”ืžืžื•ืช, ืœืฉื ื›ืš ืงื™ื™ืžื™ื ืžื’ื•ื•ืŸ ืคื•ืจื•ืžื™ื
    ื‘ื ื•ืฉืื™ื ืฉื•ื ื™ื ื‘ืขืžื•ื“ ืงื”ื™ืœื•ืช ืกืงืก ื‘ืืชืจ.
    ื‘ืืชืจ ื‘ื ื ื” 69 ืชื•ื›ืœื• ืœื”ื›ื™ืจ ืžื’ื•ื•ืŸ ื’ื“ื•ืœ ืฉืœ ืงื•ืงืกื™ื ืœื™ื•ืช ื”ืžื—ืคืฉื•ืช ืœื”ื›ื™ืจ ื’ื‘ืจื™ืื•ื ืฉื™ื ืœืงืฉืจ ืœื
    ืžื—ื™ื™ื‘, ืœืฉื ื›ืš ืงื™ื™ืžื™ื ืžื’ื•ื•ืŸ ืคื•ืจื•ืžื™ื ื‘ื ื•ืฉืื™ื ืฉื•ื ื™ื
    ื‘ืขืžื•ื“ ืงื”ื™ืœื•ืช ืกืงืก ื‘ืืชืจ. ื‘ืžืงื•ื ื”ืชืฉื™ืขื™ ืชื™ืงื™ื.
    ืชื™ืงื™ื ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื’ื ืจื‘ื™ื,
    ืื‘ืœ 2-3 ื‘ื’ื“ืœื™ื ืฉื•ื ื™ื ืžืกืคื™ืงื™ื.
    ื ืขืจื•ืช ื”ืœื™ื•ื•ื™ ืžื’ื™ืขื•ืช ืžื›ืœ ืงืฆื•ื•ืชื”ืืจืฅ ื•ืžืกืคืงื•ืช ืฉื™ืจื•ืชื™ื ืฉื•ื ื™ื ื›ืžื• ืขื™ืกื•ื™ ืืจื•ื˜ื™ ืคืจื˜ื™ ืฉืขืœื™ื• ื ืจื—ื™ื‘ ืžืื•ื—ืจ ื™ื•ืชืจ.

    ื‘ื“ื™ืจื•ืช ื™ืฉ ืฉื™ืจื•ืชื™ื ื•ืžืงืœื—ืช ืžืคื ืงื™ื, ืžื™ื˜ื”
    ืฉื›ื™ืฃ ืœื ื•ื— ื‘ื”, ืžืงืจืจ ืขื ืืœื›ื•ื”ื•ืœ ื•ืžื˜ื‘ื—ื•ืŸ ื•ื ื™ืชืŸ ืœื”ื–ืžื™ืŸ ืœื“ื™ืจื” ืื•ื›ืœ.
    ื ืขืจื™ ืœื™ื•ื•ื™ ืžืฆื™ืขื™ื ืฉื™ืจื•ืชื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื ืœืฉื ื™ ื”ืžื™ื ื™ื ื’ื‘ืจื™ื ื”ืžืขื“ื™ืคื™ื ื’ื‘ืจื™ื, ืื• ืฉืจื•ืฆื™ื ืœื”ืชื ืกื•ืช ืขื ื’ื‘ืจื™ื ื•ื ืฉื™ื.
    ืžื ื•ืกืช ื”ืื™ื ื˜ืœืงื˜ื•ืืœื™ื”, ื›ืชื‘ ืขืœ ื”ื—ืกื ื”ืžื—ืฉื‘ืชื™ ืฉื›ื•ืคื™ื ืื ืฉื™ ื”ืจื•ื— ืฉืœ ื”ื™ื•ื ื•ื‘ื›ืš ืžืฆื™ื‘ื™ื ืืช ื”ื—ื‘ืจื” ื”ื—ื•ืคืฉื™ืช ื‘ืกื›ื ื”: “ืืกื•ืจ ืœืš ืœื”ืจืื•ืช ืฉื”ืื™ืกืœืืžื™ื–ื ื”ื•ื ืชื ื•ืขื” ืคื•ืœื™ื˜ื™ืช
    ืžื•ื“ืจื ื™ืช, ื•ืœื ืขืชื™ืงื”, ืฉืขืœืชื” ืชื•ืš ืื—ื•ื•ืช ืื—ื™ื ืขื
    ื”ืชื ื•ืขื•ืช ื”ืคืฉื™ืกื˜ื™ื•ืช ืฉืœ ืื™ืจื•ืคื” ื‘ืฉื ื•ืช ื”-30 ื•ื”-40.
    ื”ื”ื—ืœื˜ื” ืฉื”ืชืงื‘ืœื” ืงื•ื‘ืขืช ื›ื™ 400 ืžืฉืคื—ื•ืช ืฉืœ ืžื”ื’ืจื™ ืขื‘ื•ื“ื” ืฉื”ืคื›ื• ืœืฉื•ื”ื™ื ื‘ืœืชื™
    ื—ื•ืงื™ื™ื ื™ื™ืืœืฆื• ืœืขื–ื•ื‘ ืืช ื”ืžื“ื™ื ื”
    ืขืœ ืืฃ ื”ืขื•ื‘ื“ื” ืฉื™ืฉ ืœื”ืŸ ื™ืœื“ื™ื ืจื›ื™ื (ืฉืื™ื ื ืขื•ืžื“ื™ื ื‘ืฉื•ืจื” ืฉืœ ืชื ืื™ื).

    Feel free to visit my web-site ื“ื™ืจื” ื“ื™ืกืงืจื˜ื™ืช ื‘ื‘ื™ืช ืฉืžืฉ

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