NORD: Social Media Campaign Materials

During my time interning for the National Organization for Rare Disorders (NORD), I had the honor of designing materials for many of their social campaigns, including but not limited to their Rare Disease of the Week banners and their 35 Years and Growing campaign.

It was crucial for each campaign material to have different versions with respect to the dimensions of posts on these social platforms: Facebook, YouTube, Twitter, and LinkedIn. This meant that the contents and imagery had to be scalable. It was also critical of me to respect their brand identity in the process, including keen attention to color scheme, typography, layout, and visual hierarchy.

Below are a few examples of different versions of their campaigns.