Project Synopsis
During my time interning for the National Organization for Rare Disorders (NORD), I had the honor of working with the lead Graphic Designer in designing logo concepts for two of their major initiatives: RareCare and RareEDU, both aimed to educate users and provide access to essential services for people with rare conditions.
I knew that these logos needed to be visually appealing but also respectful to NORD’s strict, highly-recognizable brand identity. The ideation phase left me crafting numerous illustrations with care for color scheme, typography, layout, and visual hierarchy.
I am proud to say that four of my designs were advanced to final review, with one for each initiative ultimately approved as the official logo. In the final stage, the lead Graphic Designer slightly altered the gears in the RareEDU illustration.
