Project Synopsis
This document serves as a mock content strategy proposal for the website of a regional government office (Berkshire Regional Planning Commission, or BRPC). It was a collaborative effort with a colleague and was created to apply our skills in web content auditing, analysis, and design to a real-world business setting. The biggest challenges we had to overcome involved identifying the problems with the current site’s messaging and flow, coming up with a concise core strategy statement and framework, and then formulating a persuasive plan that included designing the architecture and sample wireframes.