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Luke McMullin: Interactive Designer

Luke McMullin: Interactive Designer

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Content Strategy Proposal – BRPC

Project Synopsis

This document serves as a mock content strategy proposal for the website of a regional government office (Berkshire Regional Planning Commission, or BRPC). It was a collaborative effort with a colleague and was created to apply our skills in web content auditing, analysis, and design to a real-world business setting. The biggest challenges we had to overcome involved identifying the problems with the current site’s messaging and flow, coming up with a concise core strategy statement and framework, and then formulating a persuasive plan that included designing the architecture and sample wireframes.

PROJECT TYPE

Content Strategy, UX Design

SOFTWARE

Google Docs, Illustrator, Figma

SKILLS

Content Strategy, Content Analysis, Wireframing, Information Architecture

TIMEFRAME

4 weeks

FULL DOCUMENT
DETAILED PROCESS

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